An Introduction to Yahoo Search Marketing (YSM)
With a reach of over 2.3 BILLION searches occurring on the Yahoo! network somewhere in the world every month, prospective customers could be searching for what your business sells on Yahoo!
- 47 million people use Yahoo! every day
- 2.4 billion searches conducted every month
Connect with customers searching for what you sell.
With Yahoo Search Marketing, you can target local or national audiences via Geographic targetting. Whether you want to reach people in Perth only, or in WA, or Australia-wide, YSM gives you the ability to target your PPC advertising to potential customers where-ever they are.
Using a real-world example of one of our clients (Rome-Accom.com), you can see how their YSM ad would appear if a searcher at Yahoo were looking for "rome accommodation". The Sponsor Results section of the Yahoo search results page shows ads that are triggered by the keyword search, including Rome-Accom's advert.
Since ads only ever show when they are triggered by specific keyword searches, you can target your advertising to VERY SPECIFIC topics and phrases that are relevent to YOUR business. Unlike traditional advertising in print, radio & TV, this is a focussed, targetted form of advertising, rather than the spray-it-far-and-wide-and-see-what-happens (and keep your fingers crossed!) approach of old-world media advertising.
Finally, you have complete control over your paid search engine advertising, with it only appearing when potential clients search for terms relevent to YOUR business, and then you still only pay if they click on your ad, so it's very cost-effective.
How Much Does It Cost?
With Yahoo Search Marketing, you control the marketing cost:
- You choose keywords and set a daily budget that works for your business.
- You determine the amount you're willing to pay each time your ad is clicked—and you pay only when it gets clicked.
- You can stop displaying your ads or cancel your service at any time.
Whether your budget is $10/day or $1000/day (we have clients in both camps), YOU are in control. If things go well and you need to slow down the results, we can reduce your daily budget temporarily, or even pause your entire campaign. If things are tough and more sales/leads are vital, we can dial up the daily budget to get more results for you. NEVER before has advertising offered that level of control to the person signing off on the cheque!
In-Built Optimisation Via Ad Testing
With YSM Ad Testing, you can test different offers or messages, by rotating more than 1 ad in the search results at a time. This allows you to see which ad receives the most clicks from prospective customers. Split testing (as the advertising industry calls this) is a POWERFUL tool to enhance the performance of your PPC advertising, and it comes as standard with YSM.
Don't under-estimate the power of Ad Split Testing. It can help you find the very best keywords and very best ads that get the BEST results for you in a systematic and measureable way. This is how top PPC advertisers monopolise their market online - by testing and refining until the best performing ads, keywords and offers are working in sync. This will usually multiply their results by x5, x10, even x25 or more over most of their competitors.
At Clue Design, we understand this vital but complicated process and use it relentlessly on behalf of our clients to produce results they could not produce themselves.
In-Built Keyword Market Research Tools
Since all PPC advertising is driven by keywords, YSM provides a Keyword Suggestion Tool to help you identify the best keywords for your business, and to expand your overall keyword list. In addition, the Keyword Suggestion Tool has a forecasting function which provides estimates of the number of clicks you could receive, to help you determine your maximum cost-per-click.
Real-Time Reporting Tools - Track ALL Your Important Metrics
YSM provides real-time reports detailing the number of clicks you're receiving, as well as measuring conversion results. This way, you'll always know how well your advertising is working. No other form of offline (print, radio, TV, etc.) advertising offers this powerful ability to determine instantly which keywords, ads and offers are working and which aren't, as well as giving you ROI/cost-per-conversion results updated almost immediately. Finally, totally measurable and accountable advertising is available.
Let Clue Design Negotiate The YSM Marketing Minefield For You
Clue Design's paid media specialists, assigned to our Web Marketing Division, can help you get registered with Yahoo Search Marketing and set-up and optimise your ad campaigns for you. Don't waste your valuable time trying to learn the basics of YSM, when we do this on a daily basis and can have you up and running quickly and easily.
You can then focus on your business (which is what you do best) and leave us to focus on your YSM ad campaigns (which is what we do best), leveraging our expertise and your time to produce a profitable PPC advertising campaign on the Yahoo search network for your business.
Launch your Yahoo PPC campaign with the help our of Paid Search/PPC Specialists
Our YSM program pairs your business knowledge with our search marketing expertise. The result is a strategic campaign - based on your specific goals and budget - that's built for success.
Our specialists provide:
- Strategically chosen keywords
- Ads that follow search marketing best practices
- Cost-per-click recommendations tailored to your budget
- Regional targeting if you need to reach local customers
- A detailed walkthrough and setup help with your new account
What Next?
If you want to know more about how to get your Yahoo PPC campaign up and running please fill out the details below and click Submit. A Search Engine Marketing specialist from Clue Paid Search will contact you shortly.
