Google AdWords Management
Because Google AdWords offers such a high degree of flexibility and control, it's an especially effective marketing tool to help advertisers generate leads, generate sales or conversions and create brand awareness. You can also act quickly to promote seasonal initiatives or new product launches or target very specific geographical regions.
How Can Google Adwords Benefit Your Business?
Targeted, relevant Google Adwords ads appear on Google properties, thousands of partner search sites and content sites (such as How Stuff Works and the New York Times) in the Google Network, and newsletters and email. These ads are seen by over 80% of internet users in the United States alone, a global network provides extensive ad exposure across the world.
- 84.7% of Google users have made an online purchase in the past 6 months
- Google.com is the #1 site for referrals to shopping sites – referring 54% of all traffic to those sites in February 2005
AdWords provides unparalleled benefits
- Relevant, Targeted Ads
Attract users who are interested in the product or service. - Real-time Distribution at Massive Scale
Google technology matches advertisers' ads to relevant content in real-time. - Accountable and Measurable Results
Choose a pricing model that best suits your needs and measure your return on investment.
Google's Flexible Advertising
We have a lot more freedom with AdWords to convey information and determine which points work best for which type of customer. It’s a great place to start when it comes to messaging. You are not trapped like in a 30 second TV ad. AdWords isn’t static - we can be specific and flexible at the same time. Flexible, AdWords ppc management is a real feature benefit for the advertiser.
Specify to simplify
With AdWords campaign management, the general rule of thumb is to group keywords based on the same service in the same ad group. This allows you/us to tailor your ads to the keywords that trigger them, increasing the likelihood that users will see their search query in your ad title or text.
Let's take a look at how we might structure a "Laser Treatment" campaign. Try breaking this into several ad groups with highly specific themes, such as procedure (laser treatment) and particular customer need (freckle reduction):
Geo Targeting or Location targeting: Reach your core audience
Do you offer services in one or more distinct regions? If so, use regional targeting to make sure that only potential customers in your area - however big or small - will see your ad. At the campaign level, you can target regions of any size, from a 20-mile radius to the entire world.
Targeting options that work well for health service providers may include:
- Specific cities, states, regions, or territories
- A specific mileage radius around your service location
Creating regionally targeted campaigns can save us time, since we won't have to include region-specific terms in your keyword lists.
Cost-Effective Advertising
The key to effective advertising is reaching your audience in a cost-effective way. In that sense AdWords is the ideal advertising management tool - the ability to track the results online is phenomenal, and we know exactly what type of return we see from each dollar spent. With expert bid and spend management, Clue Design can drive down costs faster than the reasonable management fees we charge for our service, and the client retains full control over it's client data and budget. Each account is held in the client's name not ours. Clue Design has its own Google master account (Client Center) which is capable of connecting to any Adwords account through an invite/acceptance permission system to manage the campaigns.
What Next?
If you want to know more about how to get your Google AdWords campaign up and running please fill out the details below and click Submit. A Search Engine Marketing specialist from Clue Paid Search will contact you shortly.
